At the Chrysler Corporation, the Chrysler division’s take on the sensational new Forward Look styling theme was called “The 100 Million Dollar Look.” Continue reading
The 100 Million Dollar Look: Chrysler for 1955
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Category Archives: Auto History
More of Everything You Want: the 1948 Mercury
The Mercury brand at Ford Motor Company coasted into 1948 with a product that was virtually identical to the previous year, but change was soon coming. Continue reading
The Low-Priced Beauty With the Luxury Ride: 1940 Plymouth
With a complete redesign at Plymouth for 1940, there was a new emphasis on style, interior room, and ride comfort. Continue reading
An Oldsmobile Original: The 1962 Starfire
With Oldsmobile’s most powerful Rocket V8 and luxurious appointments, the 1962 Starfire was a strong seller for the Olds division, but sales faded from there. Continue reading
Built to Better the Best: 1951 Kaiser
Kaiser came to market for 1951 with distinctive new styling, a redesigned chassis, and a bold new slogan: “Built to better the best.” Continue reading
1954: The Final Days of the Step-Down Hudson
On October 29, 1954, one of the more creative chapters in Hudson history, the Step-Down era, came to the final page. Continue reading
What’s in a Name: The 1951 Packard Patrician
From 1951 through 1956, the Patrician was the top of the line in standard-wheelbase luxury sedans at Packard. Here’s a look at the 1951 introduction. Continue reading