When the DeSoto rolled out with bold new Forward Look styling for 1957, the ad writers were fired up enough to call it “the most exciting new car in the world today.” Continue reading
The Most Exciting Car in the World Today: 1957 DeSoto
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Tag Archives: Desoto
The Car Designed With You in Mind: 1949 DeSoto
In 1949 DeSoto introduced its first new postwar cars, with the emphasis on comfort, practicality, and value. Continue reading
1939: A New Day for DeSoto
All-new styling for 1939 planted DeSoto directly in the mainstream of American car design. Continue reading
The DeSoto Firedome Years, 1952-59
The fifties were DeSoto’s most glamorous years, and the Firedome models were a major part of the scene. Continue reading
Chrysler’s Classy Hayes Coupes
In 1939, Chrysler, DeSoto, and Dodge offered a special body style that foreshadowed the hardtops that took the Motor City by storm a decade later. Continue reading
The DeSoto With Real Muscles: 1956 Adventurer
With 320 hp and a slightly better power/weight ratio, the DeSoto Adventurer was a worthy challenger to the mighty Chrysler 300B. Continue reading
DeSoto’s Italian Holiday: The 1954 Adventurer I
In partnership with Ghia of Italy, Chrysler design chief Virgil Exner created a number of stunning dream cars, but his favorite was the 1954 DeSoto Adventurer I. Continue reading