Video: How to Go Places in Your 1954 Chevrolet

Join Gale Storm and her crew on a fun-packed family vacation and pick up some valuable travel tips along the way, all courtesy of Chevrolet.

 

Naturally, when we think of Chevrolet, we think of Dinah Shore belting out “See the USA in your Chevrolet.” But the bow-tie brand had a number of entertainment celebrities in its stable, including Gale Storm. Born Josephine Cottle in 1922, the popular actress and singer had two hit TV shows in the ’50s, My Little Margie and The Gale Storm Show. And she managed two successive musical careers as well, first in the late ’40s and again in the top 40 radio era with million sellers like “I Hear You Knockin.” 

In this Chevrolet promotional feature, How to Go Places, Gale, her husband Lee Bonnell and three sons load up the family’s 1954 Bel Air Sedan and embark on a family vacation, America’s great new pastime in the ’50s. Here they share some useful travel tips, including the always handy departure checklist and how to use a watch dial as a compass.

In ’54, in the midst of a price and volume war among the Detroit Three, Chevrolet managed to have a pretty solid year with 1.14 million vehicles sold, barely a tick behind Ford. And Bel Air sedans like the one featured here were the division’s top sellers that season at nearly 250,000 units. But in truth, the trusty old Stovebolt was growing long in the tooth, a problem that would soon be remedied with the all-new ’55 Chevrolets. In the meantime, check out the roomy six-passenger cabin and Fashion Fiesta two-tone upholstery for ’54. Video below.

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3 thoughts on “Video: How to Go Places in Your 1954 Chevrolet

  1. So much love has been shown for the Tri-Five Chevy’s everyone forgets how nice the 49-54 ones were!

  2. I always like the films on family travel. They seem to completely miss out on reality. More often than not, the kids can completely take the fun out of a vacation. I know that first hand because I well remember the trips I took with my family. And the ones when I was in the driver’s seat. Now I watch my kids and grandkids and think about the past. Oh they had their moments but I shudder to think about going through it again…

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