Four ad agencies—Interpublic, Omnicom, Publicis, and incumbent Fallon—are pitching General Motors for the $250 million Cadillac creative account, which includes pushing the new 2014 CTS, above. Read this car biz news and more in the Executive Briefing.
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+ A class-action lawsuit alleges that some Ford vehicles built between 2002 and 2010 are subject to unintended acceleration and “lack adequate fail-safe systems.” More here at the Los Angeles Times.
+ Four major ad agencies are gunning for Cadillac’s creative account. More here at AdAge.
+ A new study by J.D. Power found increased replacement rates and lower consumer satisfaction for fuel-efficient and run-flat tire types. More here at Modern Tire Dealer.
+ The Force India F1 team has extended its engine supply contract with Mercedes-Benz to 2014 and beyond under the upcoming turbo formula. More here at Rushlane.
+ Fiat boss Sergio Marchionne is under government scrutiny for alleged labor rights violations at a factory near Naples. More here at Reuters.
+ China’s Great Wall Motor says it will spin off Hival as a stand-alone “professional SUV brand.” More here at Bloomberg.com.
+ After plans to tap Mark Martin hit a snag, Joe Gibbs Racing will have Brian Vickers sub for injured Denny Hamlin at Texas next weekend. More here at National Speed Sport News.
+ The EPA has proposed a reduction in sulfur content in gasoline for 2017 and tighter vehicle emissions standards for 2025. More here at USA Today.
For the previous Executive Briefing from March 29, click here.
A premium tire is a highly optimized piece of kit over a broad range of criteria. You are not going to improve it in one area without seriously compromising its performance in other area.