In the ’60s, American Motors worked to shed its dowdy image with fun and sporty offerings like the Rambler Rogue. Continue reading
Tag Archives: American Motors
The 1964 Ramblers—Built For The Human Race!
For 1964, American Motors launched one of the more novel marketing campaigns in Motor City history. Continue reading
Video: Marketing the 1967 AMC Ambassador
American Motors’ Red Carpet Ride was the theme for the AMC Ambassador marketing campaign in 1967. Continue reading
Cool Breeze from Kenosha: the 1964 Rambler Typhoon
To showcase its all-new 232 cubic-inch inline six engine, in 1964 American Motors introduced a limited-production Rambler Classic and called it the Typhoon. Continue reading
Video: Marketing the 1969 American Motors Javelin
American Motors brought a whole new game to its messaging with the Javelin, its competitor with Mustang and Camaro in in the ’60s pony car market. Continue reading
Video: Marketing the 1966 Rambler Rebel
American Motors’ entry in the red-hot intermediate coupe segment for 1966 was the Rambler Classic Rebel. Continue reading
Video: Marketing the 1956 Nash
Nash relied on the tried and true in automotive marketing as it launched its 1956 product line. Continue reading