Plymouth cracked the youth market wide open in the late ’60s with a bold new marketing and branding strategy: Using cartoon characters to sell muscle cars. Continue reading
Tag Archives: Plymouth
Video: The Roaring ’65s from Plymouth
For 1965, the Plymouth lineup included the hottest engine combinations in the biz, a broadened product line, and a new slogan: “The Roaring ’65s.” Continue reading
Video: Introducing the 1966 Plymouth VIP
Meet the 1966 Plymouth VIP, sent to do battle against the Ford LTD and the Chevrolet Caprice in the Motor City’s hot new value-luxury category. Continue reading
Video: Marketing the 1971 Plymouth Road Runner
By 1971, the muscle car era was winding down, but Chrysler Corporation was still in the game with the Plymouth Road Runner, now boasting all-new sheet metal. Continue reading
Beating Mustang to the Gate: The 1964 Plymouth Barracuda
History might not remember it quite that way, but the Plymouth Barracuda actually arrived on the market a few weeks before the Ford Mustang in 1964. Here’s the story behind the sporty Mopar coupe. Continue reading
Video: Chrysler Presents the Forward Look for 1957
For 1957, the Chrysler Corporation shook the Motor City to its roots with the lowest, sleekest styling and the boldest tailfins in the industry. See the automaker proudly strutting its stuff here. Continue reading
Video: Marketing the 1956 Jet Age Plymouth
With bold tail fins and a push-button Powerflite transmission, Plymouth was selling the future in 1956. The Jet Age is the theme in this original commercial spot—watch. Continue reading