For 1952, Ford attacked the station wagon market in a serious way with a full lineup of three all-steel wagons.

The 1949 Ford car line was a big step forward for the Ford Motor Company, but in the station wagon category its game was a little weak. The one wagon in the product line for 1949-51 was available only as a two-door, and it used obsolete wooden body construction while the rest of the industry was switching to all-steel bodies. For 1952, Ford remedied the situation with a full line of all-steel wagons in three models:

+   The Ranch Wagon, a two-door, six-passenger wagon on the same trim level as the base Mainline, and advertised as the lowest-price wagon on the market at $1832.

+   The Country Sedan, a four-door, six or eight-passenger wagon that aligned with the mid-range, mid-priced Customline models.

+   The Country Squire, a four-door, eight-passenger model with top-of-the-line  Crestline features, using the same all-steel body but with purely decorative side trim in real wood.

All three wagons were available with the buyer’s choice of three-speed, overdrive, or Fordomatic transmission, paired with an overhead-valve six or the familiar flathead V8 (Standard V8 on Crestline/Country Squire). And all three are featured in the nifty Ford clip below. It’s interesting to note that here, the low-priced Ranch Wagon gets the bulk of the attention.  Anyway, Ford was now committed to the growing wagon market in a serious way. Video below.