Video: The 1967 Chevrolet Glass Garage

Check out the sleek new Impala Sport Coupe for 1967 in this whimsical Chevrolet promotion.

 

As we’ve often documented here at Mac’s Motor City Garage, in the ’60s Chevrolet had money to burn in its advertising campaigns. As the largest car division of the world’s largest automaker, the Bow-Tie group enjoyed sales volume that dwarfed some entire car companies, and it enabled a marketing budget to match, naturally. One result of this embarrassment of riches was the flexibility, the elbow room if you will, to produce whimsical, off-the-wall commericials like this one for the ’67 Impala Sport Coupe. Here, the premise is that the new two-door fastback body style is so attractive that the owner constructed an all-glass garage just to show it off.

We don’t know that we would go quite that far, but we have to confess that in our view, the ’67 Impala was indeed a good-looking car. Bill Mitchell’s GM styling team was then at the height of its powers, most often setting the styling trends in the Motor City rather than simply following them. And as much as it could, Chevrolet strove to make the Impala all things to all car buyers, with an endless variety of color and trim combinations and a long list of powertrain choices from the 250 CID Turbo-Thrift inline 6 to the 427 CID Turbo-Jet V8. The strategy paid off as Chevrolet delivered more than 575,000 Impalas that model year, not including wagons—more than a quarter of the division’s total volume of 1.9 million units, which included Camaro, Chevelle, and Chevy II. Video below.

 

One thought on “Video: The 1967 Chevrolet Glass Garage

Comments are closed.