In 1955, Plymouth recorded its best year to date with The Forward Look, the Chrysler Corporation’s dramatic new styling theme created by Virgil Exner. Continue reading
Tag Archives: Virgil Exner
Gullwing Dreams: The 1961 Dodge Flitewing
The 1961 Dodge Flitewing was intended to guide future exterior designs at the Chrysler Corporation, but plans can change. Continue reading
Unlikely Influencer: The 1958 Imperial d’Elegance
While the overall look of the 1958 Imperial d’Elegance was never duplicated, a number of its styling elements would later appear on Chrysler production cars. Continue reading
Video: The Daring New, Dazzling New 1955 Dodge
Dodge recorded a banner year in 1955 as sales jumped 78 percent, largely thanks to Virgil Exner’s exciting Forward Look styling theme. Continue reading
Star of the Forward Look: 1958 Plymouth
For 1958 the tagline at Plymouth was “The Star of the Forward Look,” and for once this was no idle ad agency boast. Continue reading
Suddenly it’s 1960: Plymouth for 1957
The Chrysler Corporation rattled the foundations of the auto industry in 1957, while also creating one of the more memorable slogans of the car biz: “Suddenly, it’s 1960.” Continue reading
First By Far With a Postwar Car: Studebaker for 1947
To car-hungry American motorists, the radically styled 1947 Studebaker must have looked like the future on four wheels. Continue reading