For 1955, Chrysler spun off Imperial as a separate division to produce the company’s most luxurious cars. The new brand was billed as the “flagship of the Forward Look.” Continue reading
Tag Archives: Chrysler Corporation
Gullwing Dreams: The 1961 Dodge Flitewing
The 1961 Dodge Flitewing was intended to guide future exterior designs at the Chrysler Corporation, but plans can change. Continue reading
The Royal Prerogative: Chrysler’s Very Last Imperial, 1990-93
Chrysler resurrected the Imperial name one final time with a four-door luxury sedan in 1990-93, smallish but packed with features. Continue reading
Fuel Cell Dreams: The 1959 DeSoto Cella I
While the brand was not long for this world in 1959, DeSoto unveiled a remarkably forward-looking concept vehicle, the hydrogen-powered Cella I. Continue reading
Unlikely Influencer: The 1958 Imperial d’Elegance
While the overall look of the 1958 Imperial d’Elegance was never duplicated, a number of its styling elements would later appear on Chrysler production cars. Continue reading
Inside the Dodge Li’l Red Truck, 1978-79
In 1978, the baddest factory hot rod in the USA wasn”t a car, it was a pickup truck: the Dodge L’il Red Truck. Continue reading
Video: Let Yourself Go in the 1966 Plymouth Sport Fury
Check out the 1966 Plymouth Sport Fury with its awesome bucket-seat interior and see if you’re ready to let yourself go. Continue reading